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            射阳高级中学刘艾华英语校级公开课

            [日期:2019-05-09] 来源:英语教研组  作者:刘艾华 [字体: ]

            课件下载:temp_19050909297370.ppt

             

            美高梅手机官方网站2019年春学期高一英语导学案

            Module4 Unit 1     Advertising

            Welcome & Reading  Advertisements

            美高梅手机官方网站    刘艾华

            Learning objectives

            1. To get some information about advertisements.

            2. To know how to read expository writing.

            3. To discuss the positive and negative effects of advertisements.

            Autonomous learning from objective setting

              Write out the proper words and expressions

            Interactive learning from trouble shooting

            Step 1 Lead in

                Show some pictures.

            Step 2 Reading strategy

            How to read expository writing?

            ________________________________________

            Step 3 Fast reading

            What does the writer mainly tell us in this passage

            ________________________________________

            ________________________________________

             

            Step 4 Careful reading

            Para.1 What can we know from Para 1?

            Ads are c______ nowadays.  W__ the author writes this passage

            Para.2

            1. What is an advertisement?

            2. Where are the advertisements most commonly found?

            3.What are commercial advertisements and what are public service advertisements?

            Para.3

            1. What is the writer’s opinion on whether an ad tells people the complete truth?

            2. What examples are used to support the writer’s opinion?

            3. What conclusion does the writer give us?

            Para.4

            Topic sentence:

            __________________________________

            Supporting details:

            __________________________________

            Para.5

            What does the writer tell us in the end?

            __________________________________

            Step 5 Group work

            Fill in the following form to find out the differences and similarities between commercial and PSA advertisements.

             

             

            Types

             

            Similarities

            Differences

             

             

            Examples

             

            Places

            Methods

             

            Purposes

             

            Reliance

            可信度

             

            Commercial ads

             

             

             

             

             

             

            PSAs

             

             

             

            Step6 Consolidation

            Step7 Discussion

                Discuss the positive effects and negative effects of ads with your partner, and then write them down.

            Reflective learning from capacity improving

            Step 8 Homework

            WritingWhat do you think of the ads in our lives? 

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